Education & EdTech PR
CCI is an education and EdTech PR agency with strong media relationships at top-tier education industry, technology, and consumer outlets.
What is education PR?
Education PR is the promotion of schools, EdTech companies, and other learning organizations through earned media outlets (as opposed to advertising platforms). Education PR tactics may involve reaching out to local media outlets, hosting events, and using social media to reach prospective students, families, and education stakeholders.
About Us
Telling stories for innovators, trailblazers, and pioneers in the education industry
As a PR agency specializing in education, we focus on helping educational institutions and EdTech companies to build and maintain a positive reputation through effective public relations strategies.
Our team of experienced education PR professionals provide a wide range of PR services, including media relations, crisis management, and community outreach.
We work closely with our clients to understand their unique needs and goals and then create customized PR and marketing plans that align with their objectives.
Our expertise spans across all educational organizations, whether it's a small charter school or a well-established district. We are committed to helping our clients achieve their PR goals and establish a strong reputation in the education industry.
Past & Present clients
Our Approach
A data-driven approach to education PR
CCI's education PR team follows a strategic approach that focuses on three key stages: strategize, implement, and optimize.
During the strategy phase, we work closely with our clients to understand their goals, needs, and media wish list, and then develop a customized PR strategy that aligns with their objectives. This may involve conducting market research, analyzing competitors, and reviewing past media coverage to build a strong foundation for success.
In the implementation phase, we execute a PR strategy across various media channels that align with our clients' objectives. Our experienced professionals use their skills and expertise to ensure maximum impact on reputation building, awareness, and SEO.
Throughout the process we continually monitor, measure, and optimize our PR campaigns to ensure they are delivering the desired results. We analyze data and make adjustments as needed, helping our clients achieve their PR goals and drive growth for their educational organization.
This process is repeated, beginning with a thorough strategic assessment, as often as needed to ensure our tactics are aligned with clients' shifting priorities.
How we work
How education news is made
At CCI, we understand that a PR agency shouldn't be passively waiting for their clients to tell them what's newsworthy. That's why we are continuously identifying new angles, trending stories, and opportunities for thought leadership. This enables us to make powerful strategic recommendations and capture share-of-voice for our clients.
Media Analysis
Our media analysis service is a crucial step in understanding the current landscape of your industry. Our team of experts conducts a comprehensive analysis of your media coverage, competitors, and market trends. This helps us develop a clear understanding of where you stand in the market and identify opportunities for growth. Our analysis helps us develop a customized PR strategy that is tailored to your specific needs and objectives.
Strategy
At CCI, we believe that a well-defined PR strategy is essential for success. Our experienced team of education and EdTech professionals develops customized strategies that align with our clients' goals and objectives. We use a data-driven approach to craft a PR plan that maximizes your share-of-voice and positions you as a thought leader in your industry. Our strategies are designed to help you achieve your goals while building your brand's reputation and credibility.
Media Pitching
Our media pitching service is a critical component of our PR campaigns. Our team has a deep understanding of the education and EdTech media landscape and knows how to craft a compelling story that resonates with journalists. We leverage our relationships with reporters and editors to secure coverage for our clients. Our pitching strategies are tailored to each client, ensuring that we maximize your exposure and share-of-voice.
Amplification
At CCI, we believe that amplification is key to a successful PR campaign. Our amplification services ensure that your story reaches the right audience through the right channels. We leverage social media, influencer outreach, and other channels to amplify your message and increase your brand's visibility. Our amplification strategies are tailored to your objectives, ensuring that we maximize your reach and engagement.
Measurement & Reporting
At CCI, we believe in transparency and accountability. Our measurement and reporting services provide you with detailed analytics and insights into your PR campaign's performance. We track your coverage, share-of-voice, and other key metrics to ensure that we are delivering the results you expect. Our team provides regular reports and recommendations, ensuring that you are always up-to-date on your PR campaign's progress.
Our Education PR Expertise
Media Relations
CCI's experienced media relations team knows what it takes to get your message in front of the right audiences. Through building and nurturing relationships with education journalists, bloggers, and influencers, we can help position your organization as a thought leader in your industry.
Crisis Communications
When a crisis comes up, having a well-crafted crisis communication plan in place is critical. CCI's experienced and cool-headed crisis communication team is available 24/7 to provide expert guidance and support to help manage any crisis and protect your organization's reputation.
Community Relations
Building strong relationships with local communities is key to the success of many education organizations. CCI can help you engage with community leaders and stakeholders, develop community-focused messaging, navigate local media landscapes, and implement community outreach programs that build trust and support.
Social Media
Social media has become an essential part of any PR strategy. CCI's social media team can help you create and manage social media campaigns that connect with your audience and drive engagement. We use data-driven insights to optimize your social media strategy and ensure your message is heard.
Influencer Marketing
The power of influencer marketing can't be ignored, especially in the education and EdTech industries. CCI's influencer marketing team can help you identify the right influencers to partner with and create impactful campaigns that drive results. We work with influencers to create authentic content that resonates with their followers and supports your organization's goals.
So Much More
Need something you don't see here? Reach out. CCI is a full-service agency with extensive capabilities in every discipline.
