Cultural

currents

Institute

What if it were possible to change the rules? Stack the deck? Align customers, company, and culture for frictionless growth?

That's what we do.

Start here.

who we are

We're the Cultural Currents Institute (call us CCI). We study trends in public opinion and shape the currents of culture to suit our clients' objectives.

We provide PR, marketing, and branding services, but are best understood as consultants in applied sociology.

Our superpower is changing minds.

philosophy

A single Turkish evil eye talisman

Using CCI's proprietary SPREAD framework, we formulate and inculcate culture-shifting ideas. SPREAD describes the essential ingredients that make a message successful.

S
SIMPLE
to remember
and share
P
PLAUSIBLE
to its intended audience
RELATABLE
to common lived experience
E
R
A
D
EMOTIONAL
and evocative
ACTIONABLE
with a clear CTA
DUPLICABLE
with low effort and high fidelity
Read about
SPREAD

Past & Present Clients

Albertsons Companies logoBrainly logoDenny's logoLogitech LogoMitek logoBeam Suntory LogoStoli Group logoUnilever logoZapier logo

services

A dandelion spreading its seeds in the wind

Our SERVICES

Public Relations

We are a full-service PR shop. Whether you need to boost awareness, launch a new product, or navigate a crisis - we can help.

PR Services

Branding

Branding is so much more than just a name and a logo. We help you to create an inspiring brand mythology. Then, when the messaging sings, we'll make it look pretty too.

Branding Services

Creative

From content marketing, to inspiring ads, to stunning websites - beautiful creative is what we do. And because our creative is made to stick, you can be sure your audience will be talking about you.

Creative Services

Marketing

We build our campaign strategies on a variety of marketing channels including: influencer marketing, social media ads, SEO, SEM, connected television, email marketing, and more.

Marketing Services

Intelligence

New Age Trends by State
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U.S. Peanut Brittle Rankings
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The Map of Manfluence: Male Influencer Clout by State
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The Top 14 PR Agencies in New York — Best Firms 2023
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Top 20 Best Tech PR Agencies
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The 26 Best Branding Agencies in the World — and How to Pick One
read more

request a consultation

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