Cultural

currents

Institute

What if it were possible to change the rules? Stack the deck? Align customers, company, and culture for frictionless growth?

That's what we do.

Start here.

who we are

We're the Cultural Currents Institute (call us CCI). We study trends in public opinion and shape the currents of culture to suit our clients' objectives.

We believe that PR, marketing, and branding services are best understood through the lens of applied sociology and behavioral science.

Our superpower is changing minds.

philosophy

Epicurus statue
S
SIMPLE
to remember
and share
P
PLAUSIBLE
to its intended audience
RELATABLE
to common lived experience
E
R
A
D
EMOTIONAL
and evocative
ACTIONABLE
with a clear CTA
DUPLICABLE
with low effort and high fidelity

Using CCI's proprietary SPREAD framework, we formulate and inculcate culture-shifting ideas. SPREAD describes the essential ingredients that make a message successful.

Read about
SPREAD

As Seen in

The Guardian LogoThe Verge LogoUnilad LogoAxios LogoAxios LogoDaily Caller LogoDaily Caller LogoThe Salt Lake Tribune LogoThe Salt Lake Tribune Logo

Past & Present Clients

Albertsons Companies logoBrainly logoDenny's logoLogitech LogoMitek logoBeam Suntory LogoStoli Group logoUnilever logoZapier logo

Services

Our SERVICES

Public Relations

We are a full-service PR shop. Whether you need to boost awareness, launch a new product, or navigate a crisis - we can help.

PR Services

Branding

Branding is so much more than just a name and a logo. We help you to create an inspiring brand mythology. Then, when the messaging sings, we'll make it look pretty too.

Branding Services

Creative

From content marketing, to inspiring ads, to stunning websites - beautiful creative is what we do. And because our creative is made to stick, you can be sure your audience will be talking about you.

Creative Services

Marketing

We build our campaign strategies on a variety of marketing channels including: influencer marketing, social media ads, SEO, SEM, connected television, email marketing, and more.

Marketing Services

Intelligence

Chasing Beauty: Analyzing the Rise and Fall of Cosmetic Surgery Trends
read more
Searches for VPN Soar in Utah Amidst PornHub Blockage
read more
62.5% Say Circumcision of Minors Should be Banned
read more
Top 11 Franchise Marketing Agencies: Find Your Ideal Partner
read more
20 Top Marketing Consulting Firms: A Deep Dive into Industry Leaders
read more
The Top 22 CPG Marketing Agencies
read more

we should talk.

CCI Logo Stacked
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