What if it were possible to change the rules? Stack the deck? Align customers, company, and culture for frictionless growth?
That's what we do.
We're the Cultural Currents Institute (call us CCI). We study trends in public opinion and shape the currents of culture to suit our clients' objectives.
We believe that PR, marketing, and branding services are best understood through the lens of applied sociology and behavioral science.
Our superpower is changing minds.
Using CCI's proprietary SPREAD framework, we formulate and inculcate culture-shifting ideas. SPREAD describes the essential ingredients that make a message successful.Read about
We are a full-service PR shop. Whether you need to boost awareness, launch a new product, or navigate a crisis - we can help.PR Services
Branding is so much more than just a name and a logo. We help you to create an inspiring brand mythology. Then, when the messaging sings, we'll make it look pretty too.Branding Services
From content marketing, to inspiring ads, to stunning websites - beautiful creative is what we do. And because our creative is made to stick, you can be sure your audience will be talking about you.Creative Services
We build our campaign strategies on a variety of marketing channels including: influencer marketing, social media ads, SEO, SEM, connected television, email marketing, and more.Marketing Services