At CCI, we understand the critical importance of a successful launch and the impact it can have on your brand's image, market share, and bottom line. Our expert team of experienced PR professionals specialize in building tailored launch strategies that help our clients make a splash in their respective markets.
Launch PR is a service that focuses on generating media coverage and publicity for new products, services, or companies. This can include everything from crafting press releases and media pitches to coordinating interviews and securing coverage in targeted media outlets.
CCI is a full-service PR agency with a specialization in product launch PR. We are passionate about helping businesses reach their full potential through effective publicity strategies, and our team is dedicated to delivering top-notch services that meet the unique needs of our clients.
Our launch PR services are designed to help businesses build buzz and generate excitement around their new products, services, or initiatives. From conducting market research and identifying key journalists to developing targeted messaging and executing multi-channel campaigns, we have the expertise and resources to ensure your launch is a resounding success.
We are a data-driven agency, and pride ourselves on our ability to deliver measurable results that exceed our clients' expectations. Whether you're a startup looking to make a big splash or an established brand seeking to launch a new product line, our launch PR services can help you achieve your goals and drive growth. So, if you're ready to make your mark in the market, let CCI be your launch partner.
CCI's PR team follows a strategic approach to PR launch planning that focuses on four key stages: research, plan, execute, and amplify.
Research is the first stage of CCI's product launch PR process. This involves conducting a thorough analysis of the target market, identifying key journalists and opinion leaders, and understanding the competitive landscape. By gathering this data, we are able to develop a comprehensive understanding of the launch environment and create messaging that resonates with the target audience.
Once we have a solid understanding of the market, we move onto the planning stage. During this stage, our team works closely with our clients to develop a launch plan that aligns with their overall business objectives. We identify key milestones, set goals and KPIs, and develop a timeline for the launch. By creating a detailed plan, we are able to ensure that all aspects of the launch are executed smoothly and effectively and nothing is left to chance.
After careful planning comes execution. This is where all the preparation comes to fruition. During this stage, we focus on executing the launch plan that was developed in the previous stage. This may involve coordinating media outreach, managing social media campaigns, creating content, and more. We ensure that all messaging is on-brand and that all activities are aligned with the overall goals of the launch.
Finally, once the launch has been executed, we amplify. This involves using a multichannel approach to building on our successes maximum impact. We analyze data and metrics to determine what worked well and what didn't, and determine what is worth doubling-down on. We also create post-launch content and continue to promote the launch to ensure continued success and growth.
We believe that a proactive approach is essential to capturing share-of-voice and having a successful launch. Our team continuously identifies new angles and trending stories to make powerful strategic recommendations that achieve our clients' objectives. We always have a new angle.
As a data-driven and tech-forward agency, we are always measuring our efforts and finding new ways to scale our successes. We're anything but old-school.
Transparency and accountability are essential to us. Our measurement and reporting system ensures that you get detailed analytics and insights into your PR campaign's performance. We track your coverage, share-of-voice, and other key metrics to ensure that we are always excelling.
A well-written press release helps your brand to solidify a launch narrative and give journalists the information they need. We craft compelling stories that highlight your products or services and distribute them to our extensive network of media outlets, maximizing your coverage and exposure.
A strong editorial feature helps position your product as an industry leader out of the gate. We collaborate with journalists and editors to create engaging and informative content that showcases your brand's expertise and value.
Reviews and listicles can increase your visibility and credibility. We work with journalists and bloggers to secure reviews and placements in top-tier publications and influential blogs, boosting your brand's reputation and driving traffic to the point of sale.
Giveaways and samples service can be a powerful way to generate buzz and interest in your products or services. We create engaging giveaway and sampling campaigns that encourage participation and increase brand awareness.
Need something you don't see here? Reach out. CCI is a full-service agency with extensive capabilities in every discipline.