National Peanut Brittle Day is January 26. In honor of this esteemed day, we reviewed a year of Google Trends search data to determine which U.S. state loves peanut brittle the most. In particular, we reviewed Google Trends data for the phrases "peanut brittle" and "peanut brittle recipe".
Premier CPG marketing agency CCI dug into the data to find out who the biggest peanut brittle fanatics were. We were surprised to see that Montana led the nation with the highest Google Trends score for peanut brittle themed web browsing. Montana was followed by Arkansas, Oklahoma, Kansas, and Idaho. Washington D.C. came in as having the least interest in peanut brittle, followed by Rhode Island, New Jersey, Hawaii, Connecticut, and Massachusetts.
It is believed that peanut brittle was invented by happy accident in the year 1890. It seems that a Southern woman was trying to make taffy, but added baking soda by mistake. She went ahead with the project anyway, determined not to waste ingredients, and in so doing invented peanut brittle. The rest, as they say, is history.
Google Trends data was collected for the terms "peanut brittle" and "peanut brittle recipe" for the period between December 24, 2022 and December 24, 2023 for all 50 U.S. states and DC. Google's proprietary 100 point scoring system was used to represent each term's normalized search volume proportional to all other local searches. If a state did not have enough search volume to represent a score for a particular state, a default score of 10 was given. Scores were tallied, averaged, and ranked 1-51. Data was collected by The Cultural Currents Institute, a full-service international digital marketing firm with broad expertise ranging from fintech PR, to branding, to political consulting.